The field of marketing is quite challenging. It is one of the most crucial aspects of business as it strategies what products and services would interest the customer. The markets are so dynamic that understanding the needs of the customers and conceptualizing products that becomes the key to successful business plans. It is essential to conceptualize better than the competitors. Direct marketing has become the new means to catch the pulse of the customers. The opportunity to directly interact with the customers has opened doors to many possibilities. Direct marketing has taken the marketing field one level up through internet marketing, mobile messaging, emailing, taking surveys and outdoor marketing. Laurie Oceanside Laybourne is an alumnus of Fashion Institute of Technology where she studied Direct and Interactive Marketing. As a young girl she always aspired to make it big in the marketing field and fashion was one of her key interests. The aspiration to enter the marketing field initially looked hard as she came from a small town but she never gave up hope. She made an attempt to break into the big arena and with her admission to the Fashion Institute of Technology, there was no looking back. Laurie is in Oceanside graduated out of Fashion Institute of Technology where she was provided with hands-on training to tackle the demands of the market. The interest she had for marketing and fashion only doubled and soon she was working for Saks Fifth Avenue. The job profile in this company gave her immense scope to understand the marketing field. Saks Fifth Avenue specialized in apparels for men and women. They sold their products through stores in various cities. Laurie Oceanside Laybourne got much of her direct marketing experience here. She learned a lot in her career and progressed really well. Her commitment and passion has taken her to an acclaimed position where she is now.